Lena Philippou, a Chemical Engineer and MBA post-graduate, is the co-Founder of KORRES (1996) and played a crucial role in setting & positioning the brand literally from its birth out of Athens’ first ever homeopathic pharmacy. As the Chief Innovation Officer, she leads the strategic Innovation & Development plan for the brand. She is also daily involved in the overall product development process – from the concept stage and product brief to formulation, testing, packaging design, claims, positioning & copy-writing. She leads the R&D, NPD (New Product Development) and Regulatory at KORRES. Her greatest “beauty” challenge to date was the development of the KORRES yoghurt skincare line which contains yoghurt in its edible form. The development of a stable cosmetic formula preserving all of “live” yoghurt’s benefits was a scientific and innovative achievement as well as a global first for the cosmetics industry. As the Brand President, Ms. Philippou is the brand spokesperson and has been representing the company at various international trade events as well as media events. She was shortlisted by the Cosmetic Executive Women United Kingdom Board for the Achiever Awards 2007. Wallpaper*, the internationally acclaimed design lifestyle magazine for urban modernists and global navigators alike, in its 10th anniversary issue featured Lena Philippou & George Korres as two of the world’s top 40 influencers under the age of 40.